Full UI Mockups
High-fidelity visual designs for each of the four SELA mobile apps. Each brand below shows key screens — Home, Map (where applicable), Events, Event Detail, Tickets, and Profile — designed in the brand's own palette and identity.
App 01 · Map template
Boulevard World
Multi-country entertainment zones · explore, navigate, experience
Live interactive preview
★ Featured
Discover 80+ countries in one place
ExploreFor YouSee all →
JapanTokyo Plaza
SpainFlamenco Live
ItalyPizza Class
UpcomingSee all →
Concert · 19:00Global Music Festival
Cultural · 20:30India Night — Bollywood
Tap a pin to open details
Mon
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Thu
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Today · 4 events
Live · 19:00Headline Event
Show · 20:30Featured Performance
Family · 17:00Afternoon Programme
Food · All DayTasting Week
Active · 2
Past · 8
Main Event
Featured Show
Tonight
DateSat, 24 Oct · 19:00
SectionVIP · A12
Parking
North Lot · B4
Active
Valid untilSat, 24 Oct · 23:59
S
Sami D.
sd@dcmena.com
SELA+ · Gold tier2,450 pts550 to Platinum
Tokyo Plaza · Japan Zone
Get directions
Live preview · interactive
Try the BLVD World flow
Tap the bottom tabs to navigate. Try clicking pins on the map, hearts to favourite, and tickets to view your QR. All transitions are real — this is the actual prototype layer.
Interactive map
Tap pins to open detail sheets · turn-by-turn wayfinding + AR
Live events
Calendar-driven · personalized recommendations per zone
Digital wallet
WEbook integration · QR entry · parking included
SELA+ loyalty
Earn on every visit · redeem across all SELA destinations
iOS + Android
AR / EN · RTL
SELA+ loyalty
Screen gallery
★ Featured
Discover 80+ countries in one place
Explore nowFor YouSee all →
JapanTokyo Nights Festival
SpainFlamenco Show
ItalyPizza Master Class
Upcoming EventsSee all →
Live Concert
Global Music Festival 2026
Cultural
India Night — Bollywood Live
01 · Home
Search zones, brands, events
Tokyo Plaza — Japan Zone
Get directions
02 · Interactive Map
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Today · 4 events
Concert · 19:00
Global Music Festival
Show · 20:30
Carnival Parade · Brazil
Food · All Day
Italy Food Week
Family · 17:00
Kids Magic Show
03 · Events Calendar
Live Concert
★ 4.9
Global Music Festival 2026
An unforgettable evening featuring international artists from around the world. Live music, light shows, and food stalls representing 30+ countries. Family-friendly with VIP seating available.
Buy ticket — from SAR 150
04 · Event Detail
Active · 2
Past · 8
Live Concert
Global Music Festival
Upcoming
DateSat, 24 Oct · 19:00
Section · SeatVIP · A12
Parking
North Lot · A4
Active
Valid untilSat, 24 Oct · 23:59
05 · Tickets Wallet
S
Sami D.
sd@dcmena.com
SELA+ · Gold tier
2,450 pts
550 pts to Platinum
06 · Profile
Onboarding · Auth · Setup
Explore the World
in one destination — Riyadh
07 · Splash
Choose your language
You can change this anytime in settings
Continue
08 · Language
Welcome back
Sign in to manage tickets, bookmarks, and rewards
+966
5XX XXX XXX
Send verification code
or continue with
09 · Sign in
Verify your number
Enter the 6-digit code we sent to +966 5XX XXX 123
2
8
5
4
Verify
Didn't receive? Resend in 0:24
10 · OTP Verify
What do you love?
Pick at least 3 — we'll personalize your home feed
Music
Food
Shows
Family
Culture
Shopping
Gaming
Sports
Rides
Continue · 4 selected
11 · Interests
Engagement · Support · System
AI
BLVD World Assistant
● Online · Live agent available
Hi! I'm your BLVD World assistant. How can I help today?
10:42What time does the Brazil Carnival start tonight?
10:42Tonight's Carnival Parade starts at 20:30 in the Brazil Zone. The parade route goes from Plaza Norte to the Main Lake. Want me to show you on the map?
10:42Yes please, and how do I get there from the entrance?
10:43Show mapBuy ticketsTalk to agent
Type a message…
12 · AI Live Chat
All · 4
Events
Promos
System
Event reminder · Carnival Parade
Brazil Zone · Starts in 30 minutes
5 min ago
Ticket confirmed
Global Music Festival · VIP A12 · Sat 24 Oct
2 hours ago
★ Featured for you
India Night — Bollywood Live · Tomorrow 20:00
Yesterday
Save 25% on Italy Food Week
Limited time offer — ends Friday
2 days ago
13 · Notifications
AR Wayfinding · Specialized
Cinema · 240m
Food Court · 180m
Toilets · 65m
Walk 120m straight
Tokyo Plaza · Japan Zone
320mDistance
~2 minWalking
Step 2 / 4Route
14 · AR Wayfinding
App 02 · Map template
Boulevard City
Riyadh Season flagship · fountains · cinemas · theaters · dining
Live interactive preview
Riyadh Season 2026
Saudi's biggest entertainment hub
ExploreFor YouSee all →
CinemaMuvi IMAX
ShowDancing Fountains
TheaterRoxy Stage
UpcomingSee all →
Show · 20:00Dancing Fountains — Symphony
Cinema · 21:30Premiere Night — IMAX
Tap a pin to open details
Mon
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Wed
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Thu
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Fri
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Sat
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Today · 4 events
Live · 19:00Headline Event
Show · 20:30Featured Performance
Family · 17:00Afternoon Programme
Food · All DayTasting Week
Active · 2
Past · 8
Main Event
Featured Show
Tonight
DateSat, 24 Oct · 19:00
SectionVIP · A12
Parking
North Lot · B4
Active
Valid untilSat, 24 Oct · 23:59
S
Sami D.
sd@dcmena.com
SELA+ · Gold tier2,450 pts550 to Platinum
Muvi IMAX Cinema
Get directions
Live preview · interactive
Try the BLVD City flow
Tap the bottom tabs to navigate. Try clicking pins on the map, hearts to favourite, and tickets to view your QR. All transitions are real — this is the actual prototype layer.
Indoor & outdoor maps
Find shops, fountains, cinemas in seconds with AR wayfinding
Live show calendar
Cinema premieres, fountain shows, theater performances
Quick ticketing
IMAX seats, parking, and SELA+ rewards in one tap
Smart notifications
Geo-fenced reminders when shows start near you
iOS + Android
AR / EN · RTL
SELA+ loyalty
Screen gallery
BLVD City
Riyadh Season 2026
Welcome to Saudi's biggest entertainment hub
Plan visitExplore ZonesSee all →
CinemaMuvi · 60K capacity
ShowDancing Fountains
TheaterRoxy Live Stage
TonightSee all →
Show · 20:00
Dancing Fountains — Symphony
Movie · 21:30
Premiere Night — IMAX
01 · Home
Find a zone, cinema or show
Muvi Cinema · IMAX
Get directions
02 · Interactive Map
EventsMon
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Today · 6 events
Show · 20:00Dancing Fountains
Cinema · 21:30IMAX Premiere
Theater · 22:00Roxy Stand-up Night
Food · All DaySaudi Food Festival
03 · Events Calendar
Cinema · IMAX
★ 4.8
Premiere Night — IMAX
Exclusive premiere night at Saudi Arabia's largest cinema. State-of-the-art IMAX experience with surround sound and luxury seating. Refreshments included for VIP tier.
Buy ticket — from SAR 80
04 · Event Detail
My TicketsActive · 1
Past · 12
Cinema · IMAX
Premiere Night
Tonight
DateThu, 23 Oct · 21:30
Hall · SeatIMAX 1 · F12
05 · Tickets Wallet
S
Sami D.
sd@dcmena.com
SELA+ · Silver tier1,250 pts750 pts to Gold
06 · Profile
Onboarding · Auth · Setup
Riyadh Season
starts here — biggest entertainment hub
07 · Splash
Choose your language
You can change this anytime in settings
Continue
08 · Language
Welcome back
Sign in to manage tickets, bookmarks, and rewards
+966
5XX XXX XXX
Send verification code
or continue with
09 · Sign in
Verify your number
Enter the 6-digit code we sent to +966 5XX XXX 123
2
8
5
4
Verify
Didn't receive? Resend in 0:24
10 · OTP Verify
What do you love?
Pick at least 3 — we'll personalize your home feed
Cinema
Fountains
Theater
Dining
Shows
Shopping
Nightlife
Family
Concerts
Continue · 4 selected
11 · Interests
Engagement · Support · System
AI
BLVD City Assistant
● Online · Live agent available
Welcome to BLVD City! Ask me anything about events, restaurants or directions.
14:20Where's the closest IMAX cinema?
14:20The Muvi IMAX is 180m from your location, near the central plaza. Tonight's premiere starts at 21:30 with limited seats remaining. Shall I reserve some?
14:21Yes, 2 tickets
14:21Book nowShow detailsLive agent
Type a message…
12 · AI Live Chat
NotificationsAll · 4
Events
Promos
System
Dancing Fountains starting soon
Main Lake · 5 minutes — best viewing spot near Gate 3
2 min ago
Premiere Night confirmed
Muvi IMAX · Seat F12 · Tonight 21:30
1 hour ago
Riyadh Season highlight
Don't miss the Stand-up Comedy Night tomorrow
4 hours ago
You're at BLVD City
Tap to discover nearby attractions
Just now
13 · Notifications
AR Wayfinding · Specialized
Cinema · 240m
Food Court · 180m
Toilets · 65m
Walk 120m straight
Muvi IMAX Cinema
180mDistance
~2 minWalking
Step 2 / 4Route
14 · AR Wayfinding
App 03 · Events template
The Venue · ANB Arena
Indoor arena · sports · concerts · comedy · world-class live events
Live interactive preview
★ Tonight
Boxing World Tour — Live in Riyadh
ExploreFor YouSee all →
SportBoxing Final
MusicSymphony
ComedyStand-up
UpcomingSee all →
Boxing · 21:00World Heavyweight Championship
Tennis · 19:00Tennis Masters Showcase
Mon
20
Tue
21
Wed
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Thu
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Fri
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Sat
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Sun
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Today · 4 events
Live · 19:00Headline Event
Show · 20:30Featured Performance
Family · 17:00Afternoon Programme
Food · All DayTasting Week
Active · 2
Past · 8
Main Event
Featured Show
Tonight
DateSat, 24 Oct · 19:00
SectionVIP · A12
Parking
North Lot · B4
Active
Valid untilSat, 24 Oct · 23:59
S
Sami D.
sd@dcmena.com
SELA+ · Gold tier2,450 pts550 to Platinum
Featured location
Get directions
Live preview · interactive
Try the The Venue flow
Tap the bottom tabs to navigate. Try clicking pins on the map, hearts to favourite, and tickets to view your QR. All transitions are real — this is the actual prototype layer.
Live event listings
Boxing nights, tennis, concerts, comedy — filtered by category
Seat-level ticketing
Visual seat picker · floor / tier 1 / tier 2 pricing tiers
Match-day alerts
Doors-open and seat-find reminders before the show
VIP & loyalty perks
Hospitality access, pre-sale priority for Platinum tier
iOS + Android
AR / EN · RTL
SELA+ loyalty
Screen gallery
★ Tonight
Boxing World Tour — Live in Riyadh
Get ticketsThis WeekSee all →
SportBoxing World Tour
MusicSymphonic Concert
ComedyStand-up Night
UpcomingSee all →
Boxing · 21:00
World Heavyweight Championship
Tennis · 19:00
Tennis Masters Showcase
01 · Home
Mon
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Wed
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Thu
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Fri
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Sat
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All
Sports
Music
Comedy
Boxing · 21:00World Heavyweight Title
Music · 20:00Symphony Orchestra
Comedy · 22:00International Stand-up
Tennis · 19:00Tennis Masters Final
02 · Events
Boxing · World Title
★ 5.0
World Heavyweight Championship
The biggest fight night of the year. Two heavyweight champions face off in a battle for the unified world title. Doors open 19:00. VIP packages include hospitality.
Floor
SAR 2,500
Tier 1
SAR 1,200
Tier 2
SAR 500
Select seats — from SAR 500
03 · Event Detail
Active · 1
Past · 5
Boxing · World Title
Heavyweight Championship
Saturday
DateSat, 24 Oct · 21:00
Section · SeatFloor · A8
04 · Tickets Wallet
S
Sami D.
sd@dcmena.com
SELA+ · Platinum tier5,820 ptsPremium member
05 · Profile
Onboarding · Auth · Setup
World-class events
live · loud · unforgettable
07 · Splash
Choose your language
You can change this anytime in settings
Continue
08 · Language
Welcome back
Sign in to manage tickets, bookmarks, and rewards
+966
5XX XXX XXX
Send verification code
or continue with
09 · Sign in
Verify your number
Enter the 6-digit code we sent to +966 5XX XXX 123
2
8
5
4
Verify
Didn't receive? Resend in 0:24
10 · OTP Verify
What do you love?
Pick at least 3 — we'll personalize your home feed
Boxing
Tennis
Concerts
Comedy
Sports
Shows
Music
Dance
Premieres
Continue · 4 selected
11 · Interests
Engagement · Support · System
AI
The Venue Assistant
● Online · Live agent available
Hi! I'm the ANB Arena assistant. Need help with tickets or directions?
18:05What time do doors open for the boxing tonight?
18:05Doors open at 19:00 for the World Heavyweight Championship. The main event starts at 21:00. We recommend arriving by 19:30 to enjoy hospitality and find your seat.
18:06Where's parking?
18:06Get parking passSee seat mapLive agent
Type a message…
12 · AI Live Chat
All · 4
Events
Promos
System
Tonight: Boxing World Title
Doors open in 1 hour · Floor seat A8
15 min ago
Parking pass ready
North Lot · Bay 24 · Valid 18:00–01:00
30 min ago
Next month: Tennis Masters
Pre-sale tickets now available for Platinum members
Yesterday
"Best fight night ever"
Share your experience and get 100 SELA+ points
2 days ago
13 · Notifications
Seat Selection · Specialized
★ Stage / Ring ★
AA
BB
CC
DD
EE
FF
GG
Premium
Available
Selected
Taken
2 seats · Row AA6, A7 · Premium
TotalSAR 1,000
Continue to checkout
14 · Seat Selection
App 04 · Events template
Jeddah Superdome
Multi-purpose venue · expos · conferences · international festivals
Live interactive preview
★ This Month
Saudi International Expo 2026
ExploreFor YouSee all →
ExpoTech Summit
ConferenceEnergy Future
FestivalHeritage Week
UpcomingSee all →
Expo · 26 OctSaudi International Expo
Conference · 30 OctTech Summit Day 1
Mon
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Fri
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Today · 4 events
Live · 19:00Headline Event
Show · 20:30Featured Performance
Family · 17:00Afternoon Programme
Food · All DayTasting Week
Active · 2
Past · 8
Main Event
Featured Show
Tonight
DateSat, 24 Oct · 19:00
SectionVIP · A12
Parking
North Lot · B4
Active
Valid untilSat, 24 Oct · 23:59
S
Sami D.
sd@dcmena.com
SELA+ · Gold tier2,450 pts550 to Platinum
Featured location
Get directions
Live preview · interactive
Try the Jeddah Superdome flow
Tap the bottom tabs to navigate. Try clicking pins on the map, hearts to favourite, and tickets to view your QR. All transitions are real — this is the actual prototype layer.
Multi-day expos
Conferences, festivals, and government showcases
Badge & QR access
Multi-day passes with conference badge integration
Tenant directory
Exhibitor search with hall location and category filters
Networking layer
SELA+ gold tier gets evening receptions and meeting rooms
iOS + Android
AR / EN · RTL
SELA+ loyalty
Screen gallery
★ This Month
Saudi International Expo 2026
RegisterFeaturedSee all →
ExpoTech Summit 2026
ConferenceFuture of Energy
FestivalCultural Heritage
Upcoming EventsSee all →
Expo · 10:00–22:00
Saudi International Expo 2026
Conference · 09:00
Tech Summit Day 1
01 · Home
All
Expos
Conferences
Festivals
26 Oct – 2 Nov
Expo · 26 OctSaudi International Expo
Conference · 30 OctTech Summit 2026
Festival · 1 NovCultural Heritage Week
Conference · 2 NovEnergy Future Summit
02 · Events Listing
Expo · Saudi International
★ 4.9
Saudi International Expo 2026
The largest international expo in the Kingdom, featuring 500+ exhibitors across innovation, technology, sustainability, and culture. Daily keynotes and networking sessions for industry leaders.
Organized by
Ministry of Investment · KSA
Register — free with badge
03 · Event Detail
Active · 2
Past · 4
Expo · Full Access
Saudi International Expo
Active
Valid26 Oct – 2 Nov
Badge IDJSD-2026-A8C4
Conference
Tech Summit · Day Pass
Sat 30 Oct
Time09:00–18:00
HallMain Hall
04 · Tickets / Passes
S
Sami D.
sd@dcmena.com
SELA+ · Gold tier3,140 ptsBusiness member
05 · Profile
Onboarding · Auth · Setup
Saudi's Premier Venue
expos · conferences · world events
07 · Splash
Choose your language
You can change this anytime in settings
Continue
08 · Language
Welcome back
Sign in to manage tickets, bookmarks, and rewards
+966
5XX XXX XXX
Send verification code
or continue with
09 · Sign in
Verify your number
Enter the 6-digit code we sent to +966 5XX XXX 123
2
8
5
4
Verify
Didn't receive? Resend in 0:24
10 · OTP Verify
What do you love?
Pick at least 3 — we'll personalize your home feed
Business
Innovation
Culture
Government
Education
Science
Healthcare
Construction
Arts
Continue · 4 selected
11 · Interests
Engagement · Support · System
AI
Jeddah Superdome Assistant
● Online · Live agent available
Welcome to Jeddah Superdome. How can I assist with your visit?
09:15I'm attending Tech Summit. Where do I register?
09:15Registration for Tech Summit is at Hall A · Entrance 1. Your badge is already linked to your account — just scan the QR code at any check-in kiosk. Sessions start at 09:00.
09:16Where can I print my badge?
09:16Show mapPrint badgeLive agent
Type a message…
12 · AI Live Chat
All · 4
Events
Promos
System
Tech Summit starts in 1 hour
Hall A · Main Stage · Keynote at 09:00
10 min ago
Expo badge activated
Saudi International Expo · Valid 26 Oct – 2 Nov
2 hours ago
Networking dinner tonight
Reserved for Gold tier · 20:00 at the Atrium
5 hours ago
Cultural Heritage Week opens
Hall B · Free entry · runs through Sunday
Yesterday
13 · Notifications
Tenant Directory · Specialized
Search brands, stores, restaurants
All
Food
Retail
Services
Entertainment
STA
Starbucks
Food & BeverageM
MAGRABi
Optics & EyewearH&M
H&M
Fashion · RetailZAR
Zara
Fashion · RetailAPP
Apple Store
TechnologyAlS
Al Shaya
Multi-brand Retail14 · Tenant Directory