SELA · PRODUCT DEVELOPMENT
RFP Reference · Sitemap v1
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About this document. A single-page reference skeleton for the UI designer to begin wireframing the four SELA mobile applications — derived directly from the RFP.
  • Boulevard World & Boulevard City — 5-tab Map template (Home, Map, Events, Tickets, Profile).
  • The Venue & Jeddah Superdome — 4-tab Events template (Home, Events, Tickets, Profile).
  • All four apps share the same onboarding flow, authentication (OTP / Google / Apple), bilingual AR / EN with RTL, and accessibility standards (font scaling, contrast, intuitive navigation).
  • The Interactive Map and AR Wayfinding will be embedded via a 3rd-party SDK — the designer scopes the surrounding UI (panels, sheets, controls), not the map renderer itself.
  • Two templates, not four. Design one of each, then re-skin per brand.

Boulevard City · Boulevard World · The Venue · Jeddah Superdome — a single reference for visual design and screen architecture.

Shared Onboarding · all four apps

Splash→ Language · AR / EN→ Onboarding→ Auth · OTP / Google / Apple→ Interest Selection→ Permissions→ Home

App Skeletons · click any section to expand · hover for brand effect

Map template · 5 tabs
Boulevard World
Multi-country entertainment zones · Riyadh
Home
Map
Events
Tickets
Profile
Home
Hero banner carousel
For You · personalized recommendations
Featured events
Featured zones / countries
Promotions · SELA+ strip
Map
Indoor + outdoor canvas
Layer toggles · GPS pin
Search · filters
Location detail sheet
Turn-by-turn wayfinding
AR camera view
Saved / bookmarked places
(AR & Interactive Map to be embedded via 3rd-party SDK)
Map template · 5 tabs
Boulevard City
Riyadh Season flagship · fountains, cinema, theaters
Home
Map
Events
Tickets
Profile
Home
Hero banner carousel
For You · personalized recommendations
Featured events
Featured zones · fountains, cinema, theaters
Promotions · SELA+ strip
Map
Indoor + outdoor canvas
Layer toggles · GPS pin
Search · filters
Location detail sheet
Turn-by-turn wayfinding
AR camera view
Saved / bookmarked places
(AR & Interactive Map to be embedded via 3rd-party SDK)
Events template · 4 tabs
The Venue
Indoor arena · sports, music, comedy · Riyadh
The Venue
Home
Events
Tickets
Profile
Home
Hero banner carousel
For You · personalized recommendations
Upcoming events strip
Promotions · SELA+ strip
Events
Calendar view
List · filters · sports / music / comedy
Event detail · seat map preview
Add to calendar · share · bookmark
Buy ticket CTA
Events template · 4 tabs
Jeddah Superdome
Multi-purpose venue · expos, conferences, festivals
Home
Events
Tickets
Profile
Home
Hero banner carousel
For You · personalized recommendations
Featured events
Tenant spotlights · CMS-driven
Promotions · SELA+ strip
Events · list only
Live + upcoming listings
Filters · search
Event detail · organizer info
Add to calendar · share · bookmark
Buy ticket CTA

Project Timeline · 12 weeks parallel path

● Ref: DCM-SELA-MA-2026-001 ● Date: 14 May 2026 ● 4 Apps in Parallel
Project Timeline
12 weeks recommended via the parallel path · 16 weeks if all phases run sequentially. All four brand apps progress through the same phases simultaneously.
APP 01 · BLVD World APP 02 · BLVD City APP 03 · Jeddah Superdome APP 04 · The Venue

Visual Timeline · 12 Weeks

Solid bars = active phase. Striped bars = parallel work that compresses the timeline.
PHASE W1W2W3W4 W5W6W7W8 W9W10W11W12
1. Main Development6 – 8 weeks
2. Additional Setup3 – 4 wks · parallel
3. Testing3 weeks recommended
4. Deploymentup to 1 week
Milestones
KICK
OFF
SETUP
START
DEV
DONE
QA
SIGN
GO
LIVE
Active phase Parallel work ◉Milestone ★Launch Sequential fallback: 16 weeks if Setup cannot run in parallel
1

Main Development

6 – 8 weeks (max)

Core build of all 4 mobile apps in parallel after receiving the UI. Architecture, screens, navigation, state management, and core features across all four applications.

2

Additional Setup

3 – 4 weeks · parallel

Third-party integrations and inter-app linking — auth, payments, analytics, push notifications. Runs in parallel with Main Development to compress the timeline.

3

Testing

3 weeks recommended

Full QA cycle across all 4 apps — functional, regression, performance, security, and device compatibility. Recommended before launch.

4

Deployment

up to 1 week

Store submissions (Apple App Store & Google Play) for all 4 apps, production cutover, monitoring setup, and post-launch handover.

Kickoff Prerequisites

1Payment — as per the agreed discounted scope with procurement.
2UI on Figma — complete UI for all 4 apps so we can fully scope the development in detail.
3Project Lead Contact — a single point of contact on SELA's side for day-to-day coordination, approvals, and reviews.

Timeline Assumptions

Review dates are not counted. Client-side review and approval windows for designs, builds, and test cycles sit outside the working-day count shown above.
Payment / feedback delays pause the clock. Any delay on SELA's side in releasing payment milestones or providing requested feedback will extend the project end date by an equivalent number of working days.

Accelerate Kickoff · Parallel Preparation

In the meantime — if SELA can share the UIs of all brand websites in advance (BLVD World, BLVD City, Jeddah Superdome, The Venue), our team can begin the discovery and architecture work in parallel. This shortens the kickoff phase once payment and final UI land, and lets us start delivering app builds for all 4 apps sooner.

Global Overlays

Accessible from any screen, present in all four apps.

AI Live Chat
+ human escalation
Global Search
zones · events · brands
QR Scanner
ticket validation
Notification Inbox
history + preferences
Emergency Alert
full-screen modal

Feature Matrix

Feature BLVD World BLVD City The Venue Superdome
Interactive Map + AR Wayfinding (3rd-party SDK)
Events Calendar view
Events List view
Tickets · WEbook · QR · Wallet
Parking Tickets
SELA+ Loyalty
AI Live Chat (+ escalation)
Recommendations Engine
Push Notifications · geo-fence
Bookmarks · Newsletter
Bilingual AR/EN + RTL
Two templates, not four. Boulevard World and Boulevard City share the 5-tab Map template. The Venue and Jeddah Superdome share the 4-tab Events template. Design one of each, then re-skin per brand. The Interactive Map and AR Wayfinding will be embedded via a 3rd-party SDK — the designer scopes the surrounding UI, not the renderer itself.